The Constructor
Client: Formula 1
Insight:
Big Idea:
Formula 1 is half sport, and half science project.
Provide an outlet for people who've always wanted to build a F1 car.
Virtual Reality Video Game:
The Constructor is a virtual reality based video game from Formula 1. The game revolves around the construction of the race car and put your engineering work to the test.
In the game, user will have the ability to break down and alter every single detail of the engine. As they progress, they will unlock upgrades, but those upgrades won't matter unless they can find the perfect balance for their car.
The body of the car will also be fully customizable.
Once the body and engine are put together, users will be able to put their car threw an aerodynamic test to see how the car performs and what changes need to be made.
Full custom paint jobs.
Once fully completed, users will be able to submit their cars to racers in the affiliate F1 video game and can be raced. Those with fastest times will be globally ranked.