The Extreme Line

Client: Pit Viper

Insight: Every skier wakes up early to find that perfect line on the mountain, but they hate wasting their time getting on the slopes.

Big Idea: Turn the mundane bus rides and slow chairlifts into the most extreme parts of the day.

OUTDOOR EXPERIENTIAL CAMPAIGN

TRIPLE BLACK DIAMOND BUS STOP

Pit Viper’s Triple-Black-Diamond bus stop isn’t just a place to wait—it’s a full-blown pregame. We’re talking speakers blasting, disco balls spinning, and enough lights to make a rave jealous. Who needs the bus when the party’s already here?

THE VIPER-MOBILE

Hope you got those legs warmed up at the bus stop because once you step inside our ridiculously sexy Viper-mobile, you’re in for some surprises. Just remember, screaming is optional, but highly encouraged.

SKIING SIMULATOR

Inside the Viper-mobile, you and your friends will be able to sneak in a few runs before you even arrive at the mountain through our built-in ski simulators. It’s like après-ski, but before ski—pre-ski, if you will.

PIT VIPER SKI GOGGLES

When you step off this bus you’ll be knighted with a pair of Pit Viper goggles, because raw-dogging the mountain without ‘em is simply uncivilized. Now go forth and shred.

SNOWMOBILE >>> CHAIRLIFT

“IS THAT A MF-ING SNOWMOBILE?!” You damn right it is. Forget the chairlift because you'll be getting a full-throttle, snow-churning, badass snowmobile ride to the top for the entire day.