The World's Brightest Nights
Client: Singapore
Insight:
Singapore has nightlife like no other place on earth.
Magazine Ads:
Social:
Outdoor:
Outdoor/Social:
“DINING THAT'S DAZZLING”
Portals stationed at various NYC locations that will show live feeds that reflect into parallel locations in Singapore for people to view and explore!
In order to unlock the flight reward at the end of the path, people will need to scan the QR codes at each portal. These QR Code will unlock the special social filter needed to unlock the final reward.
People will take and post photos with the filter with the hashtag #TheBrightestNights with the Singapore Logo. Posting these photos are the key to unlocking the reward at final curved LED Screen in Times Square.
Tchotchkes:
Following the Website listed on our magazine, tourists will be brought to the Visit Singapore Web page where the will find our “Light Path” through the city of New York “Portals” that will project live feeds of the most beautiful areas in Singapore.
“NATURE THAT’S NIRVANA”
Portals stationed at various NYC locations that will show live feeds that reflect into parallel locations in Singapore for people to view and explore!
“NIGHTLIFE THAT'S NOTORIOUS”
Portals stationed at various NYC locations that will show live feeds that reflect into parallel locations in Singapore for people to view and explore!
After someone has visited and shared a photo at each site, they will go to the final location in Times Square. There will be mock flight check in kiosk, prompting those with photos at all 3 portal locations to redeem their “Brightest Nights” Singapore Airlines ticket, giving them a physical card with a discount on international flights to Singapore.
