America's Messiest Roommate
Client: Swiffer
Insight:
Big Idea:
Everyone has a roommate that doesn't clean up after themselves. Or anything for that matter
Give the grieved roommates an outlet to vent about their frustrations
Digital Campaign:
Launch the campaign on Twitter/X.
Hold the competition on Reddit. Highest rated post after 30 days wins a free PowerMop and a lifetime supply of Mopping Pads
