You're Not Alone
Client: The Trevor Project
Insight:
Big Idea:
When people feel isolated they are reluctant to reach out for help
Everyone needs help, no matter how strong they think they are
Experimental Outdoor/OOH
An outdoor rockwall that requires two people to finish the climb. To begin, two people must press the start button simultaneously in order for the first set of footholds to appear.
Midway through, there will be another button that prompts the climbers to ask each other for help, and once again press the button simultaneously.
After they've verbally asked for help and work together, the next set of footholds will appear.
Once the two reach the top, there will be a plaque that reads “CONGRATULATIONS! You managed to get through this challenge because you worked together and asked each other for help. The Trevor Project wants you to know that we will always be there if you need help. The only thing you have to do, is ask.”
Awards
Selected and Published: Ads of the World