Fragrance that Lingers
Client: Yankee Candle
Insight:
Big Idea:
People like when the room still smells good from a candle that's already been extinguished
What it feels like when the scent of a candle lingers in your home
Awards
Selected and Published: Ads of the World
People like it when rooms have a nice scent
Media Campaign:
Magazine Ad:
The magazine ad incentives the audience to scan the QR Code to for instructions on how to receive their own 3D-printed candle.
